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3 Ways To Build Urgency In Email Subject Lines A sense of urgency in your subject lines might prompt more subscribers to open your emails. Getting too dramatic, however, jeopardizes your credibility. Find out how to strike the right balance with compelling, straightforward subject lines.
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How to Add an Opt-In Form to Your Facebook Page This Facebook application lets you invite your entire contact list – and anyone else who visits your page – to sign up for your emails. Watch the video in this post to find out how to set this up, step by step.
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“Do Not Reply” Address? Don’t Bother If you send emails from an address that doesn’t accept replies, you’re sabotaging your campaign and your relationship with subscribers. This post and the responding comments explain the mistake you’re making and discuss the effects in detail.
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How to Market Like Nine Inch Nails This industrial rock band has a marketing strategy as alternative as its sound. Email’s conversational, customizable nature means it’s an ideal medium for putting this strategy to use. Read this post to discover ways you, too, can market like a rock star.
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